WhatsApp is by now the most popular application of the instant messaging service that are now on the market, and the numbers prove it. While on the other hand, if we talk about profitability and money, you can not say the same about the favorite instant messaging service.
According to the latest estimates by the consultancy Activation, WhatsApp is below its rivals in terms of profitability for users. The most popular messaging service in the world, only achieved an average profit of 6 cents for each of the users who use it. A figure really ridiculous if we compared it with the 7 $ that WeChat get of profit from each of its members, or the 3.16 dollars getting pocketing LINE by each of the users who use the messaging service.
WhatsApp is looking for lost profitability
The Global gains in terms of the different instant messaging services can also be really amazing, because WhatsApp only generates $ 54 million with its powerful 900 million active users every month. This figure is even more surprising if we see WeChat with 600 million users and generate up to 4,200 million dollars and LINE totaled $ 632 million with only 200 million active users.
The difference between the number one and his rivals is evident, and many know that the difference in earnings the brand in competition sells many products that are directly related to their service. The question is whether WhatsApp will end one day doing the same to maintain their active service, and is a question that we must have present.